Remember to tuck in the keywords that are on-topic being mindful of who your prospects are. Learning how to develop winning SEO and content strategies begins with uncovering weaknesses and hidden opportunities. Integrate Your Strategies with SEO and Content Keep an up-to-date list of external content, where it’s been posted and whether you’ve made contact with the source. Maximize on your social media marketing ROI by delivering personalized, compelling social media content to scale and optimize campaign performance. However, you don’t want to share just anything. Sharing content from other sources is a valuable part of your content mix. Keep External Content Ready for Sharingīetter content means better sales. Even if you use a link-shortening service that stores URLs automatically, you should keep client “link library” sets so that your team can find and refer to links quickly. Use a standardized system for UTMs across all client social media platforms, and regularly check that it’s being used correctly. Where do you source these assets from? Where are they stored? Visual assets should be easy to find and search for efficient posting. This includes photos, gifs, content illustrations, and video content. Include a list of topics that do not align with your client and guidelines for responding to their followers. This mainly applies to written content, but it applies to visual assets as well. Have a Style GuideĮveryone with access to your client’s social media accounts should have a clear idea of the brand voice and tone. You can be more personal and engaged yet at scale while folding in a humanistic approach for how to automate social media posts. Humanize marketing automation by remembering to create more human relationships through interactions that make your team more efficient and meet customer expectations. The following are six best practices at the core of automating for social media: Keep It Human Automate social media campaigns and tactics to see an overall improvement of targeted messaging, personalized customer experiences, and the amount of time saved in the process. Using built-in social media analytics helps identify which posts are more engaging and which need adjustments to be more successful when future planning. Score and Nurture Social LeadsĪ well-integrated marketing automation platform will be keen on assessing leads that can be passed over to your client’s sales team. So, why not use social media automation tools to spend time curating in one system that will be used across various social platforms? How you automate social media is all about working smarter and not harder. Social media is all about promoting your content. You can even schedule reports to be sent to your team or client so everyone is aware of where work must be done or what successes are being produced. To compare data amongst your colleagues and clients, automated in-depth reports can allow your team to have a constant eye on data shifts without having to manually pull numbers for each report. When larger issues arise, they can be escalated directly to your team to uphold your intended high-level customer experience. Small asks can be solved with automated responses set in place by your customization of the platform. Speed Customer Response with Suggested Replies A chatbot means customer care is available around the clock as an advanced feature to better serve your client’s customers. Taking advantage of assistants like chatbots is another benefit of social media automation that increases the customer experience by providing customer support. Monitoring brand tags, comments, and messages gathered in one place allows your team to connect with the audience easier and promptly. One of the most sensible benefits that stem from automating social media marketing is the help provided to engage with client audiences across various platforms from a single source. With automation, agencies can focus on creativity for clients during scheduled periods of content batching or social media engagement with the client’s audience.īy using social media marketing automation capabilities, you’ll see your agency’s productivity increase with less laborious efforts exhausted on tasks that can easily be streamlined through an automation solution. This normal practice prior to automation diminished agency efficiency. Taking a few hours each week to schedule posts in batches is far more efficient than breaking off from other tasks every ten minutes. Let’s dive into the following seven benefits an agency can experience when implementing their marketing strategies to favor their client’s needs by allowing marketing automation to support their social media marketing tactics: Save Time
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